Learn how to optimize individual web pages to rank higher and earn more relevant traffic in search engines. Topics include keyword research, content optimization, title tags, meta descriptions, header tags, image optimization, and internal linking.

Discover how to build your website’s authority through link building, social media marketing, and other off-page techniques. Topics include link building strategies, social media engagement, brand mentions, and online reputation management.

Understand the technical aspects of SEO, including website architecture, site speed, mobile-friendliness, and schema markup. Topics include site audits, crawlability, indexability, structured data, and XML sitemaps.